How to improve hotel business after lockdown?
1. Make sure you have a good website
A good website is the first step towards any successful online business. If you don’t have a website yet, then you need to get started right away. You should make sure that your site is mobile-friendly, optimized for search engines, and includes all the necessary information about your services.
2. Get social media accounts
Social media is a great way to connect with potential customers. Having a Facebook page, Instagram account, Twitter account, and LinkedIn profile helps you build relationships with people who might become future clients.
3. Create content
Content marketing is a great way to attract visitors to your website. Once they land on your site, they should find useful information that answers their questions. Content marketing also helps you establish yourself as an expert in your industry.
4. Offer discounts
Offering discounts to your existing customers is a great way to keep them coming back. Customers appreciate receiving special offers, especially if they are saving money.
5. Promote your products
Promoting your products on social media platforms is a great way to reach a wider audience. People love free stuff, so offering deals and promotions is a great way to increase sales.
6. Use email marketing
Email marketing is a great way of staying in touch with your current customers and prospects. Sending out newsletters and promotional emails keeps your brand top of mind and lets your customers know what you're doing now.
7. Be consistent
Consistency is key to success. If you want to succeed at something, you have to do it consistently over time. Consistent communication builds trust between you and your customers.
8. Hotel Business Modeling (HBM)
Hotels are businesses, just like any other. You need to spend money to make money. In this case, the goal is not necessarily to earn profit; rather, the goal is to increase revenue and occupancy rates. And to do this effectively, you need to know how hotels work and what makes them tick. HBM can help you understand these factors so you can implement strategies to improve profitability and customer satisfaction.
9. Operational Excellence
This strategy focuses on processes and procedures that ensure consistent high-quality service across the board. Examples of operational excellence include everything from employee training programs to organizational structure. When people feel valued, appreciated and engaged, they’re much more likely to give their best effort. When employees and guests alike have positive experiences, word spreads faster than ever.
10. Customer Experience
The third strategy involves understanding the guest experience and making sure it’s excellent. What happens before and after check-in? How does room decor contribute to the experience? Does the bedding match the towels? Are housekeeping supplies stocked properly? These questions don’t seem important at first glance, but if the answers aren’t good, customers will quickly move on to the competition.
11. Marketing Planning
Marketing planning is about using data to create a marketing plan that takes into account the product, audience, and the environment. Understanding what works and what doesn’t helps you fine tune the mix of channels, content, and promotions that delivers the greatest return.
12. Pricing Strategies
Pricing is critical to generating profits. But pricing alone isn’t enough. To generate maximum sales, your prices need to reflect the value proposition offered by your product. If the price is too low, you may lose sales; if the price is too high, you won’t be able to compete.
13. Revenue Management
Revenue management means managing the flow of incoming cash—and where it goes. There are two primary types of revenues: direct and indirect. Direct includes fees for services rendered, such as cleaning rooms, printing checks, and providing shuttle bus transportation. Indirect revenues include items such as food and beverages sold within the hotel. If you want to maximize revenue while minimizing costs, you should keep track of all expenditures, including those for utilities, inventory, advertising, and salaries.
14. Technology Integration
With today’s technology, everything is connected. So if you want to get ahead of the curve, you need to integrate technology into your business model. Whether it’s a website or mobile app, integrating online tools saves time and money. Also consider social media to reach out directly to potential customers.
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